The Impression Lab
Engineered experiences that make people stop, feel, and remember.
Elevate your brand to its highest level
The Impression Lab is a premium, done-for-you visual merchandising experience that turns your booth or table into a professional, high-impact display that immediately sets you apart.
Every element—your signage, your fixtures, your product placement—works together to elevate your brand and highlight your value.
What is Visual Merchandising?
It’s the strategy big retailers use to influence how shoppers move, explore, and engage—and now it’s accessible to small businesses too.
Visual merchandising involves intentional signage, thoughtful layout, curated fixtures, and cohesive colors, to create an experience that draws people in.
The Inspiration
With over a decade of experience in visual merchandising and retail strategy, Jess has helped hundreds of small business owners strengthen their storefronts, booths, and event setups. Jess has trained Visual Merchandisers across big-box retailers, leading the launch of over 25 major store brands.
Inspired by growing demand, Jess now brings The Impression Lab, a program that offers the visual merchandising strategy of these major retailers directly to small business owners.
Jess aims to transform both product and service-based vendor tables into sensory-driven brand experiences. Her mission is to prepare businesses for bigger opportunities, such expos and brick-and-mortar spaces.
Program Offered in 3 Tiers
Choose an experience that suits your needs:
TIER 1
The Foundation Experience
Get a professionally designed table setup that aligns with your brand—without having to think or overthink the concept.
TIER 2
The Impact Experience
Elevate your table design—but also understand the strategy behind it. This tier moves beyond basic setup and into an intentional, on-brand experience.
TIER 3
The Signature Experience
Go beyond visual design by understanding your inventory, sales trends, and customer behavior. This tier combines both coaching and creative direction to elevate how your entire merchandising operates.
Which Tier Is Right For Me?
Tier 1
The Foundation Experience
Recommended for Entrepreneurs who want a clean, done-for-you visual experience.
Includes:
30-minute virtual strategy session to understand your goals and identify your target customer
Custom table layout mockup designed to elevate your setup, guide placement, and align with your brand aesthetic (based on assets you provide)
1 Brand Interaction Moment — a curated sensory feature activating one or more of the 5 senses
1 revision for refinement and alignment
Get Started:
Tier 2
The Impact Experience
Recommended for Entrepreneurs ready to move beyond basic setup. Includes coaching on table structure, and directional design.
Includes:
30-minute virtual strategy session to clarify goals and target audience
One 60-minute 1:1 Strategy + Coaching Session
Advanced custom table layout mockup with intentional product/service grouping and brand-aligned styling
1 Brand Interaction Moment — a curated sensory feature, activating one or more of the 5 senses
A fun, inspiring brand aesthetic mood board with colors, textures, props, and visual direction you can reuse for future setups
2 rounds of revisions for refinement and alignment
Get Started:
Tier 3
The Signature Experience
Perfect for Entrepreneurs who want it all — the design, the strategy, and the coaching. Gain the knowledge and confidence to walk into any future event knowing exactly how to recreate any setup.
Includes:
30-minute virtual strategy session to understand your goals and identify your target customer
Two 60-minute 1:1 Strategy + Coaching Sessions
Advanced custom table layout design with explanations behind each strategic choice
2 Brand Interaction Moments — 2 curated sensory features, which activate one or more of the 5 senses
A fun, inspiring brand aesthetic mood board with colors, textures, props, and visual direction you can reuse for future setups
Marketing signage + display recommendations to attract, inform, and guide customers
2 rounds of revisions for refinement and alignment
Get Started:
Collaborative Partners
“I felt more confident with my booth and engaging with people.”
—Dulce P.
