The Impression Lab
Engineered experiences that make people stop, feel, and remember.
Elevate your brand to its highest level
The Impression Lab is a premium, done-for-you visual merchandising experience that turns your booth or table into a professional, high-impact display that immediately sets you apart.
Every element—your signage, your fixtures, your product placement—works together to elevate your brand and highlight your value.
What is Visual Merchandising?
It’s the strategy big retailers use to influence how shoppers move, explore, and engage—and now it’s accessible to small businesses too.
Visual merchandising involves intentional signage, thoughtful layout, curated fixtures, and cohesive colors, to create an experience that draws people in.
The Inspiration
With over a decade of experience in visual merchandising and retail strategy, Jess has helped hundreds of small business owners strengthen their storefronts, booths, and event setups. Jess has trained Visual Merchandisers across big-box retailers, leading the launch of over 25 major store brands.
Inspired by growing demand, Jess now brings The Impression Lab, a program that offers the visual merchandising strategy of these major retailers directly to small business owners.
Jess aims to transform both product and service-based vendor tables into sensory-driven brand experiences. Her mission is to prepare businesses for bigger opportunities, such expos and brick-and-mortar spaces.
Program Offered in 3 Tiers
Choose an experience that suits your needs:
TIER 1
The Activation Experience
Get a professionally designed table setup that aligns with your brand—without having to think or overthink the concept.
TIER 2
The Impact Experience
Elevate your table design—but also understand the strategy behind it. This tier moves beyond basic setup and into an intentional, on-brand experience.
TIER 3
The Signature Experience
Go beyond visual design by understanding your inventory, sales trends, and customer behavior. This tier combines both coaching and creative direction to elevate how your entire merchandising operates.
Which Tier Is Right For Me?
Tier 1
The Activation Experience
Recommended for Entrepreneurs who want clarity, direction, and a strong strategic foundation for their 6ft table setup.
Includes:
30-minute virtual strategy session to clarify your goals and define your target audience
1 Advanced custom table layout design for your 6ft table setup with explanations behind each strategic choice
1 Brand Interaction Moment — a curated sensory feature designed to engage your audience
Two 60-minute 1:1 Strategy + Coaching Sessions
Personalized guidance to support your 6ft table setup, placement, and customer experience1 round of revisions for refinement and alignment
Branded material included: choose from either a stand-up banner or table cloth
Shipping fees apply to printed materials
Tier 2
The Impact Experience
Recommended for Entrepreneurs who want deeper support in refining their 6ft table setup to create stronger engagement, connection, and results.
Includes:
30-minute virtual strategy session to clarify your goals and define your target audience
2 Advanced custom table layout design for your 6ft table setup with explanations behind each strategic choice
Marketing signage + display recommendations to attract, inform, and guide customers
Brand aesthetic mood board with colors, textures, props, and visual direction
2 Brand Interaction Moments — curated sensory features designed to create a memorable customer experience
Three 60-minute 1:1 Strategy + Coaching Sessions
Guided sessions to help you refine your 6ft table setup and strengthen your customer experience2 rounds of revisions for refinement and alignment
Brand materials package including:
500 business cards
Branded banner
Branded table cloth
Shipping fees apply to printed materials
Tier 3
The Signature Experience
Perfect for Entrepreneurs who want a fully supported, high-touch experience to execute a cohesive and elevated 6ft table setup.
You’re looking for expert guidance to ensure every detail is intentional—from layout and flow to branded materials—so your presence feels polished, aligned, and designed to convert.
Includes:
30-minute virtual strategy session to clarify your goals and define your target audience
2 Advanced custom table layout design for your 6ft table setup with explanations behind each strategic choice
Marketing signage + display recommendations to attract, inform, and guide customers
Brand aesthetic mood board with colors, textures, props, and visual direction
2 Brand Interaction Moments — curated sensory features designed to create a memorable and immersive experience
Three 60-minute 1:1 Strategy + Coaching Sessions (3-Phase Activation Experience)
Brand Strategy Session
Live Design + Refinement Session (In-Person or Virtual Based on Location) 🔥
Post-Event Performance Session
Includes hands-on refinement and real-time feedback to ensure your setup is executed and optimized
3 rounds of revisions for refinement and alignment
Premium brand materials package including:
500 Luxury business cards (soft-touch coating, spot gloss, and rounded corners)
Branded banner
Branded table cloth
24” x 32” Premium Rigid Brand Sign(durable, professional signage for your table display)
Free shipping for all printed materials
Collaborative Partners
“I felt more confident with my booth and engaging with people.”
—Dulce P.
